I combine my scientific interests with my work as a market researcher. I deal with the subject of consumer behavior, research of new trends in consumption and also with the adaptation processes of customers to new environmental conditions. An important role in my interests is the study of the economic dimension of leisure time, lifestyles and leisure consumption behavior. I conduct research on consumers from the Polish middle class and the emerging Polish upper class, as well as research on design and the aestheticization of consumption. As part of my consulting activities, I supervise surveys of individual and institutional clients and research the market potential of start-up ideas and business incubators.
Author of the habilitation dissertation “Creative industries in Poland - conditions and prospects”. Author of the doctoral dissertation “Consumption of cultural services”, which included in its substantive scope the issue of studying the impact of changes on the supply side of cultural services caused, inter alia, by the commercialization of culture, the integration of Poland into the EU, the financing of culture from EU structural funds and the development of cultural industries on the consumer of cultural services in the dimension: the level and quality of consumption of cultural services and patterns (models) of consumption of cultural services.
Head of the Axiology and Value Measurement Unit at the Institute of Value Management, the member of SGH Senate. Deputy Dean of the Graduate Study in the term of office 2012-2016. In the years 2007-2017 she was the Head of Postgraduate Studies in Financial Consultancy.
In 1998 she graduated from the SGH Warsaw School of Economics (Master’s degree in finance and banking). In 2006 she was awarded the PhD degree of economics with distinction. She graduated from Postgraduate Studies in Taxes and Tax Law at the University of Warsaw, International Faculty Program at IESE Business School in Barcelona. She completed a number of courses in audit, accounting and investment. In 2012 she completed a research internship in the Finance Department at the New York University Stern School of Business.
Tomasz J. Dąbrowski is an Associate Professor at the Institute of Value Management, Collegium of Business Administration, Warsaw School of Economics. He holds a Ph.D. from the Faculty of Economic Sciences, University of Warsaw. He has pioneered reputation research in Poland as an author and co-author of numerous national and international publications. His current interests focus on the social evaluation of organizations, its determinants and consequences. The h index for his publications is: 12 in the Google Scholar and 3 in the Web of Science (total IF of publications is 12,074).
Prof. Magdalena Mikołajek-Gocejna is a professor at the Institute of Value Management in the Axiology and Value Measurement Unit. She specializes in value-based management, value measurement, valuation of companies, and the issue of investors’ expectations on the capital market and their implementation to the value management system. She is an author of two monography and many articles in Polish and foreign scientific journals, co-author of many books in the field of value-based management and business valuation. She is a Head of the Postgraduate Studies Methods of Valuation of a Capital Company, member of the Scientific Research Committee at the Collegium of Business Administration in the Warsaw School of Economics, member of the Rome Club and the Polish Economic Society.
Dr Wojciech Budzyński is a recognized specialist in the field of public relations, advertising, as well as negotiating and concluding commercial contracts with domestic and foreign partners, including transport and forwarding issues. He is a long-term advisor to many Polish companies and international corporations in Poland. He negotiated contracts on all 7 continents. Since 1983, he has trained tens of thousands of managers and salespeople and has written 60 books, published in Poland and abroad.
Doctor of Economics in the field of management science, management analyst (postgraduate studies). Her scientific interests focus on the following issues: modern marketing and management, in particular: value management, customer value, value marketing, shaping value in company strategy, building customer relations, professional customer service, marketing activities and tools, market analysis and consumer behaviour, and the use of modern technologies in marketing. Professionally connected with the Warsaw School of Economics, College of Enterprise Sciences where she works as an assistant professor at the Institute of Value Management. Lecturer at the Postgraduate Studies in Sales and Customer Value Management at the Warsaw School of Economics. She also worked at the Military University of Technology at the Faculty of Cybernetics at the Institute of Organization and Management. Member of the Scientific Society of Praxeology. Author and co-author of over 100 publications.
Expert practitioner in big data, digital footprint market and cyber security. Co-founder of several technology start-ups, dealing, among other things, with the commercialisation of Big Data. In his current position as Assistant Professor, he conducts research on value creation in the digital age, with a particular focus on areas relating to the data trading market, Blockchain and AI technologies, automation and decentralisation of value flows.
Expert practitioner in market research and data driven decisions. Co-author and editor of the largest textbook on Market Research in Poland. He focuses his research interests on the following issues: market research, generational marketing, new ways of spending time, brand management and business decision-making based on consumer behaviour data. Professionally affiliated with the Warsaw School of Economics since October 2021, with the College of Business Administration, where he works as an assistant professor at the Institute of Value Management. Also associated with the research industry since 2008.
Doctor of Economics in the field of management. Expert in IT governance, IT service management and project and project portfolio management. Creator and manager of the SGH postgraduate course Effective IT Management in the Enterprise. Experienced consultant and manager. Entrepreneur.
Assistant Professor Rector's Plenipotentiary for technology transfer
dr Mariusz Strojny
Dr Mariusz Strojny has been working at SGH since October 2016. He currently holds the position of Assistant Professor in the Axiology and Value Measurement Unit at the Institute of Value Management. He is at the same time the Rector’s Plenipotentiary for Technology Transfer within the Centre for Entrepreneurship and Technology Transfer at SGH, a member of the Team for the Implementation of the HRS4R Strategy and the OTM-R Policy at SGH, a member of the Programme Council of the Management Faculty and a member of the Chapter of the “Business Sails” Competition organised by SGH.
Petrit Dollani Ph.D. focuses his scientific interests in the field of strategic management, dealing mainly with the adaptation and application of the Balanced Scorecard model, both in business organizations and in public administration institutions, especially at the local government level. He has also specialized in communication for many years, examining factors influencing the effectiveness of various channels for transmitting information within an organization. In recent years, he has also been dealing with issues of good management in health care, being interested in examining patient satisfaction in hospitals.
Graduate of the Warsaw Schol of Economics. From 2005 is employed as administrative staff in Collegium of Business Administration (currently works in the Institute of Value Management). Activly participates in Programme of Improving Language Competences (especially english language). In 2010-2014 has attended in trainings for administrative staff as a part of LPP Erasmus (Italy, Portugal, Finland).
